
Imagination to Activation: Let’s Make it Happen
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Meet the Team
Our diverse team brings decades of combined experience across various industries. These dedicated professionals aim to make a positive impact by fostering innovation one idea at a time.

Bob Masewicz / Co-Founder
Bob Masewicz has been a prominent figure in sports and entertainment since 1985. He started his first business in high school and established B&B Entertainment in college. In the 90s, he successfully grew a chain of hair salons and rebranded B&B to Total Sports Entertainment (TSE), becoming a revolutionary sports company elevating fan engagement. In the 2000s, he designed patented software to streamline event productions and expanded TSE to provide expert consulting and A/V services. He later founded Visua and VirtCh, delivering innovative tech to sports organizations. With an unwavering commitment to enriching sports and entertainment, Bob is a respected and influential industry leader.

Taylor Lemick / Co-Founder
Taylor Lemick is the consummate guide at the intersection of law and technology as Chief Operating Officer, Chief Legal Officer, and Founder of Lemick Law Ltd. With renowned expertise rooted in cybersecurity, data privacy, and business strategy, Taylor has carved a distinguished career adeptly orchestrating legal and technological landscapes. She not only navigates but shapes security platforms, advises the evolution of legal frameworks, and constructs microtransaction strategies, ensuring businesses lead securely into the digital future. Taylor’s leadership aligns technological innovation with legal acumen, helping organizations mitigate challenges at the convergence of tech and law.

Matt Baker
Matt Baker is an expert in audio, video, and LED integration for sports venues boasting 12+ years of experience with Visua and as a pioneering co-founder of VirtCh. He has navigated diverse sales, marketing, operational and executive roles, leading over 250 national A/V and LED projects, becoming certified in various equipment, and building partnerships with major sports networks. Matt founded VirtCh in 2020 to revolutionize fan engagement through virtual graphics and production, overseeing $1.5M in annual deals as President. He drives all business operations, project workflow, and groundbreaking initiatives like developing the first-ever holographic broadcast enhancement for an NFL stadium. Matt enjoys family time with his wife Jess, sons Reece (4) and Milo (2) outside work.

Tricia McGue
Tricia is a highly motivated and results-driven professional with a proven track record in start up operations and project management. She first transformed a national calibration laboratory, rapidly expanding sales and staff during her time. Tricia then secured and launched one of the IL’s rare cannabis dispensary licenses, strategically building its location and operations. Across numerous ventures including multifamily housing, her ability to adapt to different industries and drive growth has allowed her to excel in a fast-paced and ever-changing business environment. She is known for her strong leadership skills, strategic mindset, and exceptional organizational abilities, which have consistently contributed to the success of the organizations she have been a part of.
Outside work, she enjoys zoos, parks, museums with her family and trying out new recipes!